Pop quiz! What would working parents prefer - tax credits (cash) or flexible working?
Interestingly, the correct answer is flexible working! Well, according to the latest research from online job board Reed.co.uk anyway, and by quite a significant margin.
They asked working parents what would make a job more attractive and gave them a number of options. 1% chose higher child care credits (free cash effectively) but 58% chose more flexible working.
With the new flexible working regulations just in, this will be food for thought for employers.